Do you want to make your website content more powerful for higher conversions? You might have created valuable content and added an attractive headline. Still, you have not enjoyed a large number of conversions. Right? The main issue is in your call-to-action message. Without a proper CTA, you cannot convert your visitors into customers or subscribers. No CTA means no clicks and no purchases. But, the CTA styles have evolved over the years, and you need to modify the existing ones based on the latest trends.
What is a call to action? Why should you optimize it?
CTAs are website links or buttons that prompt visitors to take specific actions, such as signing up for a service or purchasing products. Without understanding the user behavior and psychology, you cannot understand the significance. Optimized CTAs will help you boost the conversion rate.
Crafting a good CTA is a part of a successful marketing strategy. You need to improve the design or improve its placement to find better results.
Evolution of the CTA style
A few years ago, the call-to-action buttons were too basic. Marketers use simple actions, such as ‘Sign Up’ and ‘Click Here’.
However, today, most expert marketers like King Kong create contextual CTAs that match the user’s current intent. Digital marketers interpret behavioral data and implement personalization strategies to customize CTAs. For example, a new shopper has accessed a store and added some items to the cart. The call-to-action for this potential buyer is something like, ‘Make Your First Order and Get 30% Off’.
The old approach involves using CTA at multiple places on the website. Marketers used to think that it would maximize conversions. But, the presence of several CTA buttons causes distractions to modern website users. So, you need to incorporate it into a place where users have a chance of taking action.
Best CTA practices for higher conversions
A few tips will help you convert more visitors:
Focus on creating a contrast – Contrast is vital to make your CTA button more attractive. Visitors will not click it if they have not noticed. Choose contrasting shapes and colors, which differ from other page elements.
Use one CTA for every page – Multiple CTAs placed on a single page create more confusion. Your visitors may leave the site without any action. If you have multiple goals, design different web pages for every purpose.
Keep your call-to-action message short – A long CTA message will cause a negative impression on your visitors. The length of your message should not be more than 5 words (for example, ‘Upgrade Your Software Today’).
Add social proof – To develop a sense of trust, you must add testimonials before inserting the CTA. You may take screenshots of Google reviews or upload video testimonials.
Do you still have confusion about CTAs? Use a trusted digital marketing company with certified professionals. The well-trained marketers will evaluate your website elements and check the current ranking before taking a step.